Look Reader, I know you didn’t start your business to become a content creator. But if you want to stand out from your competitors and attract new clients, you can’t ignore content.The good news? Your content doesn’t have to be boring, or overwhelming to create. I had a client, an architect who once told me:"I didn’t get into architecture to make TikToks. But now, I feel like I have to just to get noticed." He wasn’t wrong. Without good content, it’s hard to stand out. But here’s the thing:...
18 days ago • 2 min read
Thanksgiving is one of those holidays that can feel like a marathon. Big dinners, big plans, big expectations. But this year, I’m keeping it simple. Since we moved, it’s just the four of us - me, my wife, and the kids. Low-key. No hustle. Just us making some pumpkin pie together. I bring this up because the holidays bring out two versions of us: the hustler and the human. The hustler is busy wrapping up projects, making plans, and - if you’re on LinkedIn - feeling like you need to post every...
25 days ago • 2 min read
What's up! ✌️ Trump won in a landslide victory. And let’s be honest, without social media, it might not have been possible. If he had tried to rely on TV ads or billboards alone, it would've been outpaced in seconds by social media. But this isn't just for elections, small businesses are reporting that they see 78% more revenue from digital ads than traditional ones. Back when I was doing sales, I watched firsthand as online marketing completely changed customer behavior and expectations....
about 1 month ago • 2 min read
What's the difference between a creator getting noticed in the video feed and a creator struggling to be seen? This isn't meant to be some "gotcha" question. It’s something I’m constantly thinking about — for my clients and for myself. Now, I'm not claiming to be the top video 'guru,' I spent years failing repeatedly. But in the last year, I've made $300,000 creating videos for myself and my clients. At the end of the day, there is one thing that gets a creator noticed vs. one who isn't being...
about 1 month ago • 3 min read
On social media, there's no shortage of AI-generated content. And that's not a problem. The problem is that most business owners are using it the exact same way: You type in: “Give me 10 video ideas for email marketing” And AI gives you… well, uninspired, generic responses. It's frustrating because according to most AI 'gurus' you follow, you just need to wave your magic wand to turn AI into your personal writing assistant. Or you can "just download these prompts" and watch the money come...
about 2 months ago • 2 min read
Reader, it took me 7 months of posting every single day before I landed my first client. In the last year, my one-person business has pulled in over $300,000. And now, I’m trying something new, something I’ve seen work some magic for other brands. Building in public. In Case You Missed It, Introducing... Testimonials on Easy Mode Easy for you, easier for your clients We ask the right questions and dive deep into your clients experiences, delivering testimonials that build trust, increase...
about 2 months ago • 2 min read
What's up! ✌️ So, I accidentally started a new business. (And it couldn't have come at a better time—thanks to a hefty bill from the tax man!) 😬 Here’s how it all went down... A good friend of mine, Adam, asked me to help him out. He’d tried using some of those automated tools to get video testimonials from his clients, but let’s just say... they sucked. The truth is that automated tools are convenient, but they will never capture the personal touch that gets you the most valuable stories....
about 2 months ago • 1 min read
What's up! ✌️ Ever wonder how often you should be posting videos on LinkedIn? It’s a question I get all the time, especially after posting over 400 videos myself. Let me be honest, it’d be easy to say “Post 3 times a week and call it a day.” But that’s not really how it works. The answer depends on more than just a number. It’s about finding the right balance between quality and quantity that works for you and your business. Let’s break it down: More is Always Better—With a Catch The more...
2 months ago • 2 min read
What's up! ✌️ Notice something different around here Reader? Yeah, I’ve got a whole new vibe going on. 😎 I’m calling it the “No-Boring-Newsletter” rebrand. Because let’s face it—if you’re gonna open an email from me, it better be worth the read, right? One thing remains the same: each week, we’ll be dropping bite-sized insights on how to make video actually work for your business. Less fluff, more stuff you can take to the bank. So let’s skip the fluff and get straight to it: What does it...
2 months ago • 2 min read