Reader, let me take you back 10 years: Jan 2015: My first-ever “content” drop. A podcast called The Ocho.Me and my buddy James, talking TV, movies, and pop culture.We didn’t even know it was content; we were just having fun. Nov 2015: My second podcast, Where’s Larry: An Impractical Jokers Fan Podcast.It exploded: 500k listeners Live shows in NYC Guest appearances, including Murr himself It was a wild ride. Mar 2021: Podcast #3, For My Sons.Great concept, bad execution.I got caught up in...
13 days ago • 1 min read
I doubled my revenue and profits in 2024. 🥳And I've laid out my plan to repeat that success in 2025. Because I'm such a generous guy, I'm sharing the four strategies I'm implementing to make more money this year. (If you prefer to watch this as a video on YouTube, click here). 1. Introducing the Let's Make a Video Podcast I’ve been itching to start a podcast. My journey as a content creator began as a podcaster back in 2015. I’ve tried and failed several times to get back to podcasting...
20 days ago • 3 min read
Most people think having more views and followers on LinkedIn and social media will make you more money. And it makes sense because that’s what you’re being told all day, every day, by all the influencers and growth hackers. They fool you into believing that when you reach hundreds of thousands of people a day, you’ll have passive income rolling in, while you sit on the couch eating bonbons and watching Netflix. And this bullshit advice leads you to… Feel pressured to post 3x a day Make...
about 1 month ago • 1 min read
Look Reader, I know you didn’t start your business to become a content creator. But if you want to stand out from your competitors and attract new clients, you can’t ignore content.The good news? Your content doesn’t have to be boring, or overwhelming to create. I had a client, an architect who once told me:"I didn’t get into architecture to make TikToks. But now, I feel like I have to just to get noticed." He wasn’t wrong. Without good content, it’s hard to stand out. But here’s the thing:...
about 2 months ago • 2 min read
Thanksgiving is one of those holidays that can feel like a marathon. Big dinners, big plans, big expectations. But this year, I’m keeping it simple. Since we moved, it’s just the four of us - me, my wife, and the kids. Low-key. No hustle. Just us making some pumpkin pie together. I bring this up because the holidays bring out two versions of us: the hustler and the human. The hustler is busy wrapping up projects, making plans, and - if you’re on LinkedIn - feeling like you need to post every...
about 2 months ago • 2 min read
What's up! ✌️ Trump won in a landslide victory. And let’s be honest, without social media, it might not have been possible. If he had tried to rely on TV ads or billboards alone, it would've been outpaced in seconds by social media. But this isn't just for elections, small businesses are reporting that they see 78% more revenue from digital ads than traditional ones. Back when I was doing sales, I watched firsthand as online marketing completely changed customer behavior and expectations....
2 months ago • 2 min read
What's the difference between a creator getting noticed in the video feed and a creator struggling to be seen? This isn't meant to be some "gotcha" question. It’s something I’m constantly thinking about — for my clients and for myself. Now, I'm not claiming to be the top video 'guru,' I spent years failing repeatedly. But in the last year, I've made $300,000 creating videos for myself and my clients. At the end of the day, there is one thing that gets a creator noticed vs. one who isn't being...
2 months ago • 3 min read
On social media, there's no shortage of AI-generated content. And that's not a problem. The problem is that most business owners are using it the exact same way: You type in: “Give me 10 video ideas for email marketing” And AI gives you… well, uninspired, generic responses. It's frustrating because according to most AI 'gurus' you follow, you just need to wave your magic wand to turn AI into your personal writing assistant. Or you can "just download these prompts" and watch the money come...
3 months ago • 2 min read
Reader, it took me 7 months of posting every single day before I landed my first client. In the last year, my one-person business has pulled in over $300,000. And now, I’m trying something new, something I’ve seen work some magic for other brands. Building in public. In Case You Missed It, Introducing... Testimonials on Easy Mode Easy for you, easier for your clients We ask the right questions and dive deep into your clients experiences, delivering testimonials that build trust, increase...
3 months ago • 2 min read