Last week, I dropped a podcast with Robb Gilbear, a multi-six-figure business coach who's mentored over 400 entrepreneurs. The goal of my podcast isn't the podcast itself, but the clips that result from it. But let me tell you where I went wrong with Robb. I had just come across a great video framework, and I was set on using it. But the problem is that Robb is a super creative guy. And we ended up boxing in his creativity by trying to put him into this rigid framework. We kinda struggled...
3 months ago • 2 min read
Let’s get one thing straight: hooks are important. There’s no shortage of content these days. If your posts don’t grab attention immediately, people scroll right by. But here’s what I’ve been noticing… The hooks we’ve been taught to use? They’re not working anymore! You know the ones: “Here’s the secret to 10x your revenue on LinkedIn.” “Double your leads with one phrase?” “7 hacks to stop the scroll.” These are manufactured. Formulaic. Obvious. And honestly… people are kinda tired of them. I...
4 months ago • 2 min read
If you think the reason your LinkedIn videos aren't generating leads is because you don’t have enough followers… I’m about to blow your mind. I used to be in your shoes: Posting videos, getting the same meh results. Hoping that if I just said the right buzzword or came up with a better hook, I’d magically attract clients. And instead? I’d wake to a few hundred views and comments from the same 10 people over and over again. But after more posts than I care to admit, I stumbled on a few that...
6 months ago • 2 min read
Today we’re talking about how to create short-form videos that stop the scroll and get people to take action. In this video, we’re going to break down a repeatable video framework inspired by one of the best content creator’s in the world, Alex Hormozi. Prefer to watch it all on video? Click Here. Most people think making great video content is about looking good on camera. They spend hours perfecting the lighting, testing different angles, even buying expensive gear… And then, the video...
6 months ago • 4 min read
Today, I want to break down how you can create one video that generates leads, gets people to actually show up to your sales call, and makes them WANT to buy from you. (Prefer to watch it all on video? 👉🏻 Click here) A year ago, I was chasing the wrong thing. I thought I needed to go viral.I thought I needed millions of views.I thought I needed a massive audience to land high-paying clients. Turns out, I didn’t need any of that. Because the video that made me over $500K in sales? It only got...
6 months ago • 3 min read
A while back, I worked with a founder who was spending hours trying to create video content for LinkedIn. Three days a week, he’d sit down, open a blank doc, and try to come up with ideas. Sometimes he’d get one video out.Other times, nothing. Then, he’d scroll LinkedIn and see people posting videos daily - and they were actually getting engagement. “I feel like everyone else has this figured out,” he told me. Sound familiar? It's hard not to get down on yourself when you feel like this...
6 months ago • 2 min read
Over the last four years, I’ve posted over 3,000 videos on social media. Even though I was resistant, I got started because I knew I couldn't build the brand and business I wanted without putting myself out there. Writing posts and designing carousels was good. But seeing someone’s face, hearing their voice, and feeling their energy—that’s what truly connects people. Here are my four biggest lessons: Lesson 1: Quantity Leads To Quality I used to overthink every video, but the truth is—the...
6 months ago • 1 min read
Over the last 2 years, I've helped 100's of people start getting leads using video. But there is a mistake I continue to see over and over again. It could be the one thing holding you back from getting leads with your video content. Before we continue: If you want to learn how I'm closing $30-40k a month for my solo business using just my content... I'm hosting a sales workshop with my friend Clay Hicks on Today at 4 pm and giving you my entire content strategy! Register Here Most of us have...
6 months ago • 2 min read
Today, I'm sharing my proven 5-step framework for a video strategy that has netted millions in revenue for me and my clients without millions of followers or paid ads. Let's get into it!(If you prefer to watch this as a video click here.) You probably already realize video is a great way to grow your business, and you're feeling the pressure to jump into it this year. So you started filming. But you never really had a clear strategy. You feel like you're winging it, hoping something sticks....
7 months ago • 4 min read