Really interesting observation about LinkedIn's organic reach Take a look at these 2 posts... Post #1: 2,944 viewsPost #2: 23,342 views Both had similar engagement. (Actually, the first one had MORE.) So why did the second post get 10X the views? Because the LinkedIn algorithm has changed. Massively. Here's what I learned. This comes directly from LinkedIn executives... Engagement used to be EVERYTHING. Not anymore. Now LinkedIn prioritizes 3 things: 1. Relevance They analyze your...
6 days ago • 1 min read
3 years ago, my friend Alana's mom passed away unexpectedly. And her business was dying too. Then she did something most "experts" say NEVER to do... She shared it all publicly. I know what you're thinking, that sounds a little dangerous? Most experts would recommend that you keep it professional and definitely don't bring your personal mess to LinkedIn. But here's what they DON'T tell you... Alana built one of the most memorable brands on LinkedIn doing exactly this. There's a catch, though,...
9 days ago • 1 min read
As much as it pains me to say this… I’m pressing pause on vertical video on LinkedIn. The keyword here is “vertical.” For the time being, I’m going ONLY to post landscape videos for LinkedIn. And yeah, this is a big deal for me. I built my ENTIRE brand and business doing vertical video on LinkedIn. So why am I doing this? Unfortunately, LinkedIn has some serious UX problems with vertical video. Let me explain… First, let me show you the data. I ran an experiment with my last 20 videos. 10...
12 days ago • 2 min read
All my life, I've been told to think positively. But last week I realized that's TERRIBLE advice. I had a conversation with Evan Marks, a top performance coach who works with elite athletes and entrepreneurs. And he completely shifted my perspective... Success doesn't come from wishful thinking. It DOESN'T come from thinking at all! Success comes from: Taking action before you feel ready Setting realistic expectations for yourself Approaching every task with a positive attitude Here's what...
16 days ago • 1 min read
I have a terrible confession. I am sitting on an absolute goldmine. And I’ve been keeping this from you for over a year now. Lying to you, lying to my clients, lying to everyone. So, here it goes… Every week, I interview high-level experts for their video content. CEOs, founders, marketing experts, sales leaders, you name it. PHEW. Okay, got that off my chest. Now that monkey’s off my back, let me tell you more… As you probably know, I ask them questions, help them share their expertise, and...
3 months ago • 2 min read
Last week, I dropped a podcast with Robb Gilbear, a multi-six-figure business coach who's mentored over 400 entrepreneurs. The goal of my podcast isn't the podcast itself, but the clips that result from it. But let me tell you where I went wrong with Robb. I had just come across a great video framework, and I was set on using it. But the problem is that Robb is a super creative guy. And we ended up boxing in his creativity by trying to put him into this rigid framework. We kinda struggled...
4 months ago • 2 min read
Let’s get one thing straight: hooks are important. There’s no shortage of content these days. If your posts don’t grab attention immediately, people scroll right by. But here’s what I’ve been noticing… The hooks we’ve been taught to use? They’re not working anymore! You know the ones: “Here’s the secret to 10x your revenue on LinkedIn.” “Double your leads with one phrase?” “7 hacks to stop the scroll.” These are manufactured. Formulaic. Obvious. And honestly… people are kinda tired of them. I...
5 months ago • 2 min read
If you think the reason your LinkedIn videos aren't generating leads is because you don’t have enough followers… I’m about to blow your mind. I used to be in your shoes: Posting videos, getting the same meh results. Hoping that if I just said the right buzzword or came up with a better hook, I’d magically attract clients. And instead? I’d wake to a few hundred views and comments from the same 10 people over and over again. But after more posts than I care to admit, I stumbled on a few that...
6 months ago • 2 min read
Today we’re talking about how to create short-form videos that stop the scroll and get people to take action. In this video, we’re going to break down a repeatable video framework inspired by one of the best content creator’s in the world, Alex Hormozi. Prefer to watch it all on video? Click Here. Most people think making great video content is about looking good on camera. They spend hours perfecting the lighting, testing different angles, even buying expensive gear… And then, the video...
6 months ago • 4 min read